18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
Score from a single question: 'How likely are you to recommend us to a friend?' on a 0–10 scale. Percentage of scores 9–10 minus percentage of scores 0–6.
Why it matters
One number comparable across industries and over time. The open-ended follow-up 'Why?' provides more insight than the score alone.
What's missing without it
Without regular measurement, product issues only surface in churn statistics — too late.
When it is used
After onboarding, after customer support interaction, quarterly across the entire customer base.
How we use it
60% promoters, 15% detractors → NPS 45. Scale ranges from −100 to +100.
Fun fact
The metric was published in Harvard Business Review in 2003 under the headline 'The One Number You Need to Grow.' It measures stated intent to recommend, not actual recommendations — and the gap between the two can be vast.
Numbers worth knowing
Customer in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
10 pkt proc.
Deklarowany wzrost alokacji oszczędności na emeryturę po pełnym zapoznaniu się z ofertą przez respondentów poniżej 65 lat
BCG2025Europe
Figures from the same field — collected in our market data base.