The President of Publicis Communications, Tomasz Pawlikowski, takes over the duties of the outgoing CEO of Saatchi & Saatchi IS, Piotr Morkowski.
Pawlikowski will lead the agency together with the current Managing Directors Patrycja Bruź-Soniewicka and Michał Glapiński, Managing Directors of Saatchi & Saatchi IS. The integration of the agency into the structures of Publicis Groupe is a consequence of the completion of a 4-year earn-out process.
"Saatchi & Saatchi IS is a full-service agency with market-unique know-how in the areas of e-commerce and digital, an important component of the competence center that is Publicis Communications. I believe that together with the entire existing team we will continue to develop the company, strengthening the trust of current clients and winning future ones," says Tomasz Pawlikowski.
In Poland, Saatchi & Saatchi IS is a fully integrated advertising agency, combining full-service and digital competencies and a top new media shop, with particular use of the eCommerce channel. The agency specializes in creating and implementing comprehensive e-marketing strategies, where the priority is return on investment (ROI) using innovative technologies. Within the global structures of Publicis Groupe, the agency serves as the Global eCommerce Centre of Excellence for Saatchi & Saatchi Worldwide.
"Over the past year, together with Tomasz, we worked on leveraging the digital potential of Saatchi&Saatchi IS for the benefit of other companies in the group. Today we are entering the next stage of resource sharing and integration of Publicis Communications," adds Michał Glapiński.
Saatchi & Saatchi IS is also one of the largest creative agencies in Poland, awarded both domestically and abroad. In 2017 alone, it took first place in the agency ranking during the Innovation Awards 2017, and then confirmed its success by receiving the title of Agency of the Year 2017 at Poland's most prestigious creative festival, KTR 2017.
"Saatchi&Saatchi IS is an agency with a strong identity, awarded both at creative festivals and in the communication effectiveness competition. The next dozen or so months bring new challenges related to preserving our uniqueness where agencies under the Publicis Communications banner still compete with one another, and to finding synergies in areas where we can support each other," adds Patrycja Bruź-Soniewicka.
The company employs over 400 people in its offices in Poznań, Warsaw, Geneva, Singapore, Dubai and New York. It serves clients in Poland, regionally (Central Europe) and in Europe and worldwide: P&G, GSK, AXA, Duracell, BP, VISA, IKEA, Carrefour, MARS, Microsoft, Totalizator Sportowy, Jacobs Douve Egberts, COTY, Mattel.
Piotr Morkowski held the position of CEO of Saatchi & Saatchi IS since August 2014, succeeding Igor Kaleński (head of the agency in the years 2008-2014). His main task was the integration of Saatchi & Saatchi Polska with Interactive Solutions. For now, Piotr avoids definitive declarations regarding his further plans, but initially mentions that with his start-up soul he intends to take up running projects in the area of innovation and new technologies.
