18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A visualization of the stages, channels, emotions, and obstacles a customer goes through from need to purchase and referral.
Why it matters
Shows exactly where you’re losing people — often not where you think.
What's missing without it
Without it, you improve random touchpoints instead of the ones that actually matter.
When it is used
During experience audits, designing first steps in a product, and improving conversion.
How we use it
Five stages: awareness, consideration, purchase, usage, referral.
Fun fact
A typical customer needs multiple touchpoints with a brand before deciding. The most overlooked stage is post-purchase — and it determines whether there will be a second purchase.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.