18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A face-to-face interview conducted using a tablet: the interviewer converses directly with the respondent and enters answers immediately.
Why it matters
Combines the benefits of in-person conversation with automated data validation.
What's missing without it
Without it, field interviews end in stacks of paper and weeks of manual data entry.
When it is used
In home surveys, store audits, and tests conducted in rented locations.
How we use it
Tablet with questionnaire, shelf photos, location marker.
Fun fact
Reduces data processing time by up to half compared to paper, while also solving a long-standing field research problem: surveys filled out by interviewers in their own kitchens.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.