18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
An online survey conducted in a web browser, controlled by a research system.
Why it matters
Enables quick and cost-effective collection of quantitative data with automatic question logic validation.
What's missing without it
Without it, research takes weeks and costs many times more.
When it is used
When you have access to a research panel or your own website traffic.
How we use it
Questionnaire with question rotation and response quality control.
Fun fact
Dominates today's consumer research, but comes at a cost: it excludes those without internet access — often the oldest and most disadvantaged segments of the market.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.