18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A telephone interview conducted according to a script displayed on the interviewer’s screen.
Why it matters
Enables reaching dispersed groups and asking questions that no one would answer voluntarily.
What's missing without it
Without it, it’s hard to survey decision-makers in companies — they don’t click on surveys.
When it is used
In corporate research, tracking studies, and short questionnaires.
How we use it
Script, random number selection, call duration control.
Fun fact
In corporate research, phone still yields a higher response rate than email. The cost is several times higher per interview.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.