18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The principle that items which are harder to obtain appear more valuable.
Why it matters
It speeds up decision-making that would otherwise be delayed — often indefinitely.
What's missing without it
Without a sense of limitation, the customer returns to comparing options and does not buy.
When it is used
In limited offers, time-limited promotions, pre-sales.
How we use it
Information about the remaining number of items or the offer's end date.
Fun fact
It only works when genuine. A fake counter showing 'three items left' that resets to three after refreshing the page costs credibility more than the sale was worth.
Numbers worth knowing
Psychology in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.