18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The way the same information is presented — as a gain or as a loss — can change the recipient's decision.
Why it matters
It allows you to tell the truth in a way that resonates, rather than one that scares.
What's missing without it
Without awareness of framing, the same fact can be perceived exactly opposite to the intended meaning.
When it is used
In pricing, guarantees, risk and benefit communication.
How we use it
Ninety-five percent effectiveness sounds different than five percent ineffectiveness.
Fun fact
In a classic study, doctors chose different treatments depending on whether results were presented as survival rates or mortality rates. The numbers were identical.
Numbers worth knowing
Psychology in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.