18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The tendency to rely on the first number encountered when making judgments, even when it has no logical connection to the subject being evaluated.
Why it matters
Explains why the same price can seem high or low depending on what we saw before.
What's missing without it
Without awareness of anchoring, prices are set in a vacuum, without a reference point for the customer.
When it is used
In pricing, promotions, packages, and negotiations.
How we use it
Showing the original price before a discount changes the perception of the current price.
Fun fact
In experiments, the anchor was often a number drawn from a wheel of fortune — and even though participants saw the random draw, their later estimates were influenced by the result. Awareness of the mechanism does not protect against its effect.
Numbers worth knowing
Psychology in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.