31.2%
Wzrost liczby unikalnych tytułów sportowych w FAST (free ad-supported streaming television) rok do roku
Gracenote08/2026global
An audiovisual medium distributing programs, ads, and video content via linear channels, streaming, or hybrid TV. TV campaigns require planning for reach, frequency, ad format, scheduling, and audience measurement.
Why it matters
Still unmatched in building mass awareness: no other channel delivers as many audiovisual impressions at once. TV presence also enhances brand credibility in the eyes of retailers.
What's missing without it
Without TV, building broad recognition quickly requires combining reach from multiple smaller channels — slower and not always cheaper.
When it is used
For launching mass-market products, building brand awareness, and campaigns requiring fast, wide reach.
How we use it
CMS manages 15, 30, and 60-second ad versions and the TV broadcast schedule.
Numbers worth knowing