10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A sequence of frames, sketches, or panels illustrating the flow of a film, commercial, or animation. It outlines shots, action, dialogue, text, transitions, sound, and timing, helping to align the vision before production.
Why it matters
Shows the film before shooting: frame by frame, you can see what will be created. Feedback at the drawing stage saves hours — the same feedback on set costs days.
What's missing without it
Without a storyboard, everyone imagines a different film — discrepancies emerge on set, where changes are most expensive.
When it is used
Before video and animation production: approval of the sequence, shots, and timing before the first day of shooting.
How we use it
Production includes the storyboard in the PPM, and the client reviews specific shots before filming begins.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.