10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
An operational list of all shots required to complete a video production or shoot. Includes, among other things, shot number, description, frame, location, cast, props, equipment, and priority.
Why it matters
Turns vision into a to-do list for the shoot: each shot with description, frame, and priority. The crew knows exactly what needs to be captured before the light runs out.
What's missing without it
Without a shot list, shooting becomes 'whatever works' — gaps become apparent in editing, often requiring a second day of shooting at extra cost.
When it is used
Before every shooting day and session, as an operational supplement to the storyboard.
How we use it
The director and producer use the shot list to track shooting progress and identify missing materials.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.