10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
An additive color model used by screens. Colors are created by mixing red, green, and blue light; full intensity of all three components produces white. It is the standard for digital graphics.
Why it matters
The color space for everything that emits light: screens, banners, video content. Designing in RGB yields vibrant colors — which must be intentionally converted before printing.
What's missing without it
Ignoring the RGB/CMYK difference leads to disappointment in print: colors seen on screen cannot be reproduced in ink.
When it is used
In all digital materials; convert to CMYK with color proofing before printing.
How we use it
Graphics for social media and websites are exported in RGB, typically as PNG, JPG, or WebP.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.