10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A formal request sent to suppliers asking for a quote on a clearly defined scope. Includes specifications, quantities, deadlines, quality requirements, and commercial terms.
Why it matters
Provides comparable offers: everyone prices exactly the same, clearly defined scope. A quote comparison table only makes sense if everyone is pricing the same thing.
What's missing without it
Without precise specifications, quotes differ in scope, not just price — the cheapest option may end up being the most expensive after accounting for 'unexpected' additions.
When it is used
For purchases with clear specifications: printing, media, equipment, services with measurable scope.
How we use it
A producer sends an RFQ to post-production studios and compares offers in the procurement module.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.