10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A request sent to potential vendors for a comprehensive solution proposal, not just pricing. It may require strategy, creative approach, team composition, timeline, references, and budget.
Why it matters
Enables comparison not only of prices, but also of approaches: vendors showcase their strategy, team, and way of thinking. You choose a partner, not just the lowest bid.
What's missing without it
Selecting based solely on price often results in choosing a vendor who won on cost calculations, not competence — the difference becomes evident during collaboration.
When it is used
When selecting agencies and partners for complex projects where concept matters as much as cost.
How we use it
The client publishes an RFP for campaign management, and agencies submit comparable proposals.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.