8 700 000 000
Liczba kontaktów reklamowych sektora handlowego w radio w Polsce w lipcu 2026
Gemius08/2026Poland
An audio medium that transmits programs, music, ads, and information via terrestrial, online, or podcast stations. Radio advertising uses audio spots, program sponsorships, and local or national messaging.
Why it matters
Accompanies the audience where screens don’t reach: in the car, kitchen, or at work. Low-cost to produce, quick to deploy, and strong locally — while podcasts have extended this model to the internet.
What's missing without it
Giving up audio cedes hours of daily attention to competitors — especially during commutes, when purchasing decisions are forming.
When it is used
In local campaigns, for fast communication rollouts, and for building frequent touchpoints.
How we use it
The system stores radio spot scripts, voiceover files, airtime durations, and approvals.
Numbers worth knowing