10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The process of preparing and creating creative content, such as a video ad, photo shoot, podcast, graphic, website, or event. Includes pre-production, execution, post-production, quality control, approvals, and delivery of final files.
Why it matters
Its efficiency determines whether an idea survives to broadcast: budget, timeline, and quality are decided during preparation and execution, not in the concept phase.
What's missing without it
Without solid production, even a great script ends up delayed, overbudget, or endlessly revised.
When it is used
For any content requiring execution: video ads, shoots, podcasts, events, websites.
How we use it
The production module manages the project from brief through PPM and photography to final approval and export.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.