10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
An official informational document intended for the media, presenting a company's news, quotes, facts, contact details, and supplementary materials. It helps editorial teams prepare accurate publications efficiently.
Why it matters
It makes it easier for journalists to say 'yes': ready-made facts, quotes, and materials reduce publication costs to a minimum. A well-written press release often gets published with little or no changes.
What's missing without it
Without a press release, journalists must gather facts themselves — often they abandon the story or publish it with errors.
When it is used
Used for product launches, results announcements, personnel changes, and events; sent with supporting materials and contact information.
How we use it
The CMS generates press release versions, supports approval workflows, and sends them to a media contact list.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.