10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A communication channel encompassing newspapers, magazines, weeklies, editorial portals, and their digital editions. In advertising and PR, press is used to publish articles, ads, interviews, information, and to build credibility.
Why it matters
Provides access to a cultivated audience and the prestige of print: publication in a recognizable title lends more credibility than self-owned channels. Digital editions combine prestige with measurability.
What's missing without it
Ignoring the press cuts off access to audiences who trust editorial content more than social feeds — often those with the highest purchasing power.
When it is used
In reputation campaigns, expert communications, and reaching audiences that read industry-specific titles.
How we use it
The PR module stores clippings, press releases, media lists, and publication history.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.