10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
An internal meeting between the agency and production team prior to the official PPM with the client. It serves to align materials, discuss risks, prepare recommendations, and refine details before the final presentation.
Why it matters
Enables the team to be fully aligned before the client meeting: materials are consistent, risks are addressed, and there is a unified recommendation. The client receives a confident, cohesive message instead of witnessing internal disagreements live.
What's missing without it
Without internal alignment, agency and production teams may present conflicting positions to the client — turning the decision-making meeting into an improvisation.
When it is used
Before every PPM with the client: internal review of materials, risks, and recommendations.
How we use it
The production team reviews the budget, casting, and storyboard before presenting them to the client during the PPM.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.