10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A key meeting finalizing preparations for an advertising production before shooting or recording. Client, agency, producer, and director align on elements such as script, casting, locations, styling, schedule, budget, props, and execution approach.
Why it matters
The last chance for cheap changes: at this meeting, script, casting, and locations are still on paper. The next day, the same decisions cost ten times more.
What's missing without it
Without a pre-production meeting, misalignments surface on set — with full crew, rented locations, and the clock ticking.
When it is used
Before every production: client, agency, production house, and director approve all key elements.
How we use it
HEXX generates a PPM book, collects feedback, versions materials, and records final client approval.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.