10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The stage following shooting or recording, including editing, color correction, sound, music, voice-over, effects, graphics, animation, subtitles, and exporting broadcast-ready materials.
Why it matters
This is where the material achieves its final quality: editing, color, sound, and graphics make the difference between a recording and a film. Good post-production can save mediocre footage; poor post-production can ruin excellent material.
What's missing without it
Raw footage without editing and correction looks amateurish regardless of the production budget — and fixes after approval cost twice as much.
When it is used
After every shoot and recording: editing, color grading, sound design, subtitles, format versions.
How we use it
After system approval, the system assigns editing revisions and stores final files for broadcast channels.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.