10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Location or promotional materials at the point of purchase, such as displays, stands, wobblers, shelf talkers, posters, and in-store screens. The goal is to influence the purchase decision at the moment of buying.
Why it matters
It works in the final meter before the decision: at the shelf, where the customer chooses between brands. Strong in-store visibility can outweigh a competitor’s campaign.
What's missing without it
Without point-of-sale materials, all communication ends before the shelf — and at that point, the brand that is visible wins.
When it is used
In retail: displays, stands, promotional signage, screens at checkout counters.
How we use it
The asset library stores POS designs and their production specifications for retail store networks.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.