10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A simplified, data-driven profile of a representative customer or user. Includes goals, needs, barriers, behaviors, language, purchase context, and preferred communication channels.
Why it matters
Turns 'our target audience' into a real person: with goals, barriers, and language. It’s easier to write for Anna, a marketing director facing problem X, than for 'women aged 25–45'.
What's missing without it
Without personas, communication speaks to everyone, i.e., to no one — content is technically correct but ineffective, because it doesn’t solve anyone’s specific problem.
When it is used
Used in content strategy, customer journey design, and briefs; built from data, not assumptions.
How we use it
AI generates tailored communication variants separately for the business owner persona and the marketing manager persona.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.