10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A photograph or image of a product clearly showcasing it, often against a neutral background, with visible branding, packaging, and variant. In advertising, it is often the final frame of a commercial, accompanied by a slogan and CTA.
Why it matters
Shows the product in a way that makes it easy to purchase: clearly, with packaging and variant, free of distractions. This image works in stores, catalogs, and at the end of ads.
What's missing without it
Without proper product shots, the offering looks amateurish — and customers won’t buy what they can’t clearly see.
When it is used
In e-commerce, catalogs, sales materials, and final frames of advertisements.
How we use it
In PPM, the approved product packshot is used in the final ad layout.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.