75,2%
Zasięg tradycyjnych nośników OOH w Polsce w lipcu 2026
Mediapanel09/2026Poland
Advertising reaching audiences outside the home, such as billboards, citylights, public transport media, airport advertising, and large-format screens. Requires careful planning of location and exposure.
Why it matters
It works where people naturally are: on streets, at bus stops, and along commuting routes. Builds local reach and brand recall without competing for attention in an overloaded digital space.
What's missing without it
A purely digital campaign misses people who are offline — and purchasing decisions are often made on the way to the store.
When it is used
Used for building awareness, local campaigns, and supporting product launches; location and exposure are critical factors.
How we use it
CMS stores OOH media grids, production files, and exposure schedules.
Numbers worth knowing
OOH in data
11%
Odsetek konsumentów, którzy w ciągu ostatnich 7 dni dokonali zakupu w sklepie stacjonarnym, restauracji lub kinie bezpośrednio po obejrzeniu reklamy OOH
Posterscope2017global
83%
Odsetek osób, które na 30 minut przed zakupami pamiętają produkt widziany na nośniku OOH
OutSmart2011other