10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
An agreement binding the parties to protect specified confidential information and restricting its disclosure or use beyond the agreed purpose. Often precedes the sharing of briefs, data, or unsolicited creative work.
Why it matters
Enables discussing details before signing a contract: briefs, data, and plans are protected, so you can share more and choose better.
What's missing without it
Without a confidentiality agreement, sensitive information from the tender process may leak to competitors — or negotiations stall because no one wants to disclose anything.
When it is used
Before sharing briefs, sales data, launch plans, and non-public strategies.
How we use it
Access to confidential briefs is available after accepting the NDA in the client portal.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.