10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A collection of materials for media, partners, or creators, typically including brand description, images, logo, bios, facts, video content, and media contact information.
Why it matters
Saves time for both parties: journalists and partners receive a complete package — logo, images, descriptions, data, and contact — instead of requesting each file separately. Publications are created faster and with accurate materials.
What's missing without it
Without a media kit, editorial teams use low-quality logos downloaded from Google, and write company descriptions themselves — often with errors.
When it is used
Available on the company website at all times; updated during rebranding, product launches, and leadership changes.
How we use it
The media portal provides the current media kit with logo, packshots, and press releases for download.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.