61%
Odsetek marketerów na świecie planujących zwiększyć inwestycje w treści twórców w tym roku
Kantar06/2026global
Channels and platforms through which communication reaches audiences: internet, print, television, radio, outdoor, podcasts, newsletters, and social media. In marketing, media also refers to the purchase and planning of ad placements.
Why it matters
This is the marketer’s playing field: choosing the right channels determines whether the message reaches the right people at a reasonable cost. Media is also an expense — often the largest item in a campaign budget.
What's missing without it
A great creative in the wrong media is a message sent nowhere — it reaches the wrong people, at the wrong time, and at too high a cost.
When it is used
In every campaign planning: selecting channels based on target audience, objective, and budget.
How we use it
The campaign module assigns creatives to channels: social media, display, print, radio, and TV.
Numbers worth knowing