10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The final, approved source version of a media asset from which copies, adaptations, and broadcast formats are derived. It should be archived with metadata, version information, and rights details.
Why it matters
Serves as the single source of truth for all versions: adaptations, formats, and broadcasts are created from the master. It ensures clarity on which version is final and enables accurate reconstruction of the asset a year later.
What's missing without it
Without a master file, after a year no one knows which of the twelve versions labeled 'final_v3_poprawiona' is correct — and recreating the spot would require full re-production.
When it is used
After approval of each production: archive with metadata, version, and rights information.
How we use it
The media library marks the approved file as master and locks it to prevent accidental overwriting.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.