10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A digital creator with the ability to influence the opinions, decisions, or behaviors of their audience. In campaigns, factors beyond follower count are evaluated, including audience alignment, credibility, engagement, and brand safety.
Why it matters
Provides brands access to built trust: a creator’s recommendation feels like a friend’s endorsement, not an ad. The key is matching the creator’s audience to the brand’s target group—not just the number of followers.
What's missing without it
Without creators, a brand speaks only in its own voice—while audiences trust people more than logos.
When it is used
In community campaigns, product reviews, and building credibility in niche markets.
How we use it
HEXX records the creator’s profile, scope of collaboration, publications, tracking links, and campaign results.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.