10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A stage where the client, agency, and production team jointly review, evaluate, and approve the finished or nearly finished material. It establishes a list of revisions, final approval, and compliance with the brief and broadcast specifications.
Why it matters
Formally closes the production phase: the client sees the material, provides feedback, and gives approval. After the final review, the revision list is closed — protecting both parties from 'just one more small change'.
What's missing without it
Without formal acceptance, revisions never end, and disputes over what was agreed upon are resolved through emails from months ago.
When it is used
Used when accepting commercials, shoots, or campaign materials — with a feedback log and final approval.
How we use it
The client comments on the commercial version in the system, and production receives a list of changes to implement.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.