10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A metric describing the relationship between audience interactions—such as reactions, comments, saves, or shares—and reach, impressions, or follower count. The definition should be applied consistently in reports.
Why it matters
Measures whether content resonates with the audience: reactions and comments relative to reach. Reach tells you how many saw it—engagement tells you how many actually paid attention.
What's missing without it
Without engagement rate, a profile with inactive followers can look like a success—numbers grow, but impact is zero.
When it is used
When evaluating organic content and selecting creators for collaboration; use the same definition consistently.
How we use it
The social media report compares engagement rate of posts published in different formats.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.