10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A digital communication channel using messages sent to email addresses. In marketing, it includes newsletters, automation, segmentation, personalization, subject line testing, and delivery and conversion analysis.
Why it matters
The only channel that truly belongs to you: your email list won’t disappear due to algorithm changes and won’t become more expensive like advertising. It delivers directly to inboxes with full measurability.
What's missing without it
Without your own list, every contact with your audience requires paying platforms — while organic reach declines year after year.
When it is used
In newsletters, sales automation, customer communication, and abandoned cart recovery.
How we use it
CMS sends a newsletter after publishing an article and analyzes clicks on marked links.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.