10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A subtractive color model primarily used in printing. Colors are created by layering cyan, magenta, yellow, and black inks onto paper or another substrate; the color range differs from the screen-based RGB model.
Why it matters
Preparing files in print color space determines whether screen colors will translate accurately to paper. The difference between RGB and CMYK is the difference between a successful design and disappointment upon receiving the printed materials.
What's missing without it
A file sent to the printer in RGB returns with shifted colors — vibrant green on screen becomes muddy on paper, and the client faces a complaint.
When it is used
When preparing anything intended for print: flyers, catalogs, packaging, POS materials.
How we use it
Before sending a print job, the CMS checks whether the PDF file uses a CMYK color profile.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.