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Kantar06/2026global
A collected mention of a brand, person, product, or topic in the media: an article, post, TV segment, radio broadcast, or online publication. Used for PR monitoring and assessing media presence.
Why it matters
Documents what the media actually say about a brand: each mention in one place, with reach and sentiment. Serves as proof of PR effectiveness.
What's missing without it
Without monitoring mentions, publications go unnoticed — it’s impossible to know whether a message was picked up or when a crisis begins to emerge.
When it is used
Continuously in media monitoring; especially after press releases, during campaigns, and in crisis situations.
How we use it
The PR module archives clippings, tags their sentiment, and assigns them to campaigns.
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