10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A set of visual and verbal guidelines for expressing a brand or organization. Includes logo, colors, typography, language, templates, usage rules, and consistency of materials.
Why it matters
Unifies everything the company communicates: from business cards to sales presentations. The audience recognizes the sender at a glance, and materials don’t need to be designed from scratch.
What's missing without it
Without identity guidelines, each department creates its own versions of the logo and colors — the company looks inconsistent exactly where it wants to appear professional.
When it is used
When creating and ordering any corporate materials, and when auditing communication consistency.
How we use it
CMS provides the CI guide, logo, fonts, and templates to ensure brand consistency in materials.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.