10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Percentage of shopping carts that do not result in a completed order. In e-commerce, typically 65–80%.
Why it matters
This is the point in the funnel closest to revenue. Recovering even a few percentage points generates income without spending on traffic.
What's missing without it
Without measurement, you can’t tell whether customers drop off due to shipping costs, forced registration, or lack of convenient payment options.
When it is used
During purchase process audits, implementing cart recovery messages, and testing checkout forms.
How we use it
1,000 carts, 250 orders → 75% abandonment.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.