10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Marketing activities more precisely targeted at the customer, such as promotions, events, sampling, point-of-sale materials, email campaigns, activations, and loyalty programs. The boundaries between ATL and BTL are increasingly blurred today.
Why it matters
Reaches precisely where the decision is made: in-store promotions, events, emailings to your own database. Results are visible faster and easier to measure than with mass campaigns.
What's missing without it
Mass reach alone doesn't close sales — without shelf activation and direct contact, some interested customers will never make a purchase.
When it is used
For sales promotions, sampling, events, loyalty programs, and communication with owned customer databases.
How we use it
The BTL module manages sampling campaigns, emailings, and materials for retail points of sale.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.