10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A standard that allows a brand's logo to be displayed next to an email in the recipient's inbox. Requires prior implementation of DMARC in enforcing mode.
Why it matters
The only way for a brand to be visible in the inbox before the recipient opens the email. Increases open rates and makes spoofing more difficult.
What's missing without it
Without BIMI, the email shows an initial or default icon — just like an email from someone spoofing the brand.
When it is used
After implementing DMARC with a quarantine or reject policy, when building brand recognition in email campaigns.
How we use it
Logo in SVG Tiny PS format at the address specified in the TXT record; some providers require a paid VMC certificate.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.