18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A quality assessment method in which an auditor pretends to be a regular customer and evaluates the service process according to a predefined scenario.
Why it matters
Shows how service actually looks in practice, not just how it appears in procedures.
What's missing without it
Without this, management knows only the version reported by store managers.
When it is used
In retail chains, service providers, banks, and restaurants.
How we use it
Visit scenario, checklist, and report with evidence.
Fun fact
In some networks, mystery shopper results affect managers' bonuses. A side effect is that staff may learn to recognize auditors rather than improve service quality.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.