The feed on Instagram is very important and carries great significance.
When people see your profile for the first time, the feed is displayed first as a whole, not as individual posts. That's why it's important not only to plan the look of each photo, but also to think through the aesthetics of the combined posts that create a cohesive feed. Designing an interesting Instagram channel is a challenge.
To help you create an eye-catching feed, we'll present a few visual inspirations that make for interesting content. Choose your favourite type that speaks to you and start creating a harmonious Instagram feed!
1. Minimalist feed
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instagram.com/emwng/[/caption]
Minimalism, puzzles and checkerboard
One of the most popular Instagram feed ideas in the world of design is minimalism. The theme allows you to refine and organise the visual content you present. As a result, the whole gallery looks neat and highly organised. By sticking to a minimalist style, you're able to present your products in a tidy and clear way.
If you believe that less is more, then Minimalism is perfect for you!
2. Puzzle feed
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instagram.com/juniperoats/[/caption]
This is a fairly big undertaking. Creating a puzzle feed is complicated and requires some planning, but if done thoughtfully, it will please the eye and can bring big benefits in terms of uniqueness and audience engagement. Such posts make the most sense when viewed from a person's profile rather than as individual posts. It's hard not to be delighted by the aesthetic impression and fascinated by the final result.
3. Checkerboard
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instagram.com/cerebralmist/[/caption]
The best thing about the checkerboard is how easy it is to start creating it.
There are so many different ways to adapt this style to your own needs or brand goals. An interesting approach is alternating images with text and the ability to customise colours.
4. Flatlay feed
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instagram.com/pannalemoniada/[/caption]
Flatlay and frames – stylish details
Flatlay is an effective way to tell a story simply by arranging objects in a photo and shooting from above. This makes it easier to direct the viewer's attention to the product. If your main goal on Instagram is to showcase specific, rather small items, then the Flatlay theme is worth using. As you can see in the profile above, it can look stylish and elegant.
5. Additional frames
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instagram.com/beautifulandyummy/[/caption]
Black, white or coloured frames added to a photo will make your feed stand out from others. Additionally, this theme will further highlight the content in the photos. The whole thing will look polished and refined. This style works very well in the fashion industry.
6. Vertical layout
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instagram.com/mysimplegram/[/caption]
Vertical and monochromatic layout
Creating vertical lines as a theme will make the profile look very organised, but also help you stick to a posting schedule.
The art lies in creating content that matches the brand's theme. The middle strip (every 3rd post) comes in handy here – it can be a different colour or contain text, unlike the rest.
7. Monochromatic feed
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instagram.com/555design/[/caption]
Monochromatic profiles are currently very rare on Instagram. They're most often used among photographers working in reportage. That's why this can be the perfect opportunity to try this theme and stand out.
It works great for brands with a classic personality. The contrast between colours can bring out more detail in photos.
An example of a monochromatic theme from @555design
Summary
The Instagram feed plays a key role in building your brand image – it's the first element a visitor sees when they land on your profile. The article presents 7 themes: from minimalist order, through a checkerboard that requires planning, to the rarely seen monochromatic style. Each of them can be modified to suit your own needs, and choosing the right one depends on your brand's character and industry.
An interesting fact: the puzzle feed – although complicated to execute – can significantly boost audience engagement, since it only looks its best on the whole profile. Meanwhile, the monochromatic theme, popular among reportage photographers, offers a chance to stand out clearly against colourful competition.
