[TOP 10] The Best Examples of Guerilla Marketing

Marketing guerrilla, also known as guerrilla marketing, is a form of advertising characterised by surprising and creative solutions. It is initially based on a low budget, and the key features of this strategy are its unconventionality and its ability to trigger emotions, often called the "WOW effect", in potential customers.

Also important is the appropriate placement of the advertisement, the choice of the moment when it is visible to the audience, and its unconventional form. The main goal is to stick in the recipient's memory and build a strong emotional bond with the brand.

10 most interesting examples of Guerilla Marketing:

10. Spotify

To mark the Blood Moon, Spotify prepared a special playlist based on the 12 astrological signs.

A separate playlist was created for each zodiac sign. This initiative was available to Spotify users in the United States.

9. Carlsberg's Beer Caviar

Carlsberg's Beer Caviar is a unique and innovative product created by the Danish brewing company Carlsberg, prepared especially for the World Cup in Russia. It is essentially caviar made from beer.

This fascinating culinary creation is produced through a complex process that involves transforming beer into small, pearl-like spheres resembling traditional caviar.

8. McDonald's

McDonald's is known for creating creative and unconventional forms of advertising. A pedestrian crossing transformed into a giant box of fries is a perfect example of such innovative advertising. This unusual form draws the attention of passers-by and can trigger cravings for popular fast food. This creative approach to advertising helps the chain stand out and attract customers' attention amid the clutter of advertising messages.

 

7. Colgate

This is a very interesting initiative by Colgate, which combined food products with a message about oral hygiene. The company created ice cream sticks, candy floss sticks and lollipop sticks shaped like toothbrushes, which is an attention-grabbing idea.

6. Ikea

IKEA's initiative to launch a special tram that ran directly to the chain's store is an innovative way to improve shopping comfort and a creative brand promotion. The interior of the tram was transformed into an environment resembling a home, with comfortable seats inside. The ride was a unique experience for passengers, who could feel as if they were at home during the journey.

5. Nivea

Nivea came up with a fantastic idea and created a sofa showing the "before" and "after" of using an anti-cellulite cream.

10 examples of guerrilla marketing worth knowing

 

4. Samsung

every resident of the Dutch village of Appel received the latest flagship phone completely free of charge. This approach was very subtle and amusing. It could prompt some Apple users to consider Samsung products.

3. Bud Light UK

The Bud Light UK campaign from the winter of 2017 is an example of how guerrilla marketing can stir controversy and does not always bring positive results. Although its aim was to give away free beer to every adult, the decision to hand alcohol to homeless people met with criticism due to the risks associated with health problems related to excessive alcohol consumption.

2. Tyskie

This is an excellent example of creative and effective guerrilla marketing aimed at drawing younger consumers' attention to a beer brand. Sticking photos of perfectly chilled beer on the doors of bars, restaurants and shops is a subtle yet effective way to trigger temptation and encourage customers to try the brand's product.

 

1. BBC

Count Dracula is an almost archetypal villain, a synonym for everything that inspires fear at night. BBC decided to use this aura to promote its series "Dracula". During the day, the billboard was designed in a minimalist style, with red text on a white background and a few blood-red stakes. However, like the character himself, the billboard changed completely each time night fell. The stakes were skilfully arranged — so that they cast the shadow of Count Dracula.

This installation appeared in Adweek and became a viral success thanks to its creativity and skilful execution.

Company information

bbc (British Broadcasting Corporation) is a British radio and television institution, known for producing audiovisual content and promoting programmes and series. BBC offers a wide range of material, including documentaries, educational programmes and drama series, which are available both in the British and international context.

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