Running an Instagram account is not easy, especially when it comes to a business account. It requires commitment and constantly coming up with new content ideas. Don't know what to post and how to encourage your followers to comment, share and like? If you need some extra inspiration to refresh your approach, be sure to try our ideas:
Instead of posting an ordinary photo, create one that makes your followers stay longer and think about it for a moment, especially if they are curious about the answer and write a comment.
[caption id="attachment_199358" align="alignnone" width="1240"]
adweek.com/performance-marketing/chipotle-rolls-out-rebus…
If you're curious about what interests your followers, ask a question on Story, and then take a moment to write replies :)
[caption id="attachment_199359" align="aligncenter" width="939"]
mobirank.pl/2018/07/11/nowa-opcja-zadaj-mi-pytanie-na-ins…
It's always worth posting something nice and positive for others to motivate them to take action or share their story.
[caption id="attachment_199360" align="alignnone" width="1254"]
ethos3.com/21-amazing-quotes-about-storytelling/[/caption]
Effective Instagram content ideas that engage
It's not always just the final result that counts, but also the process of how something was created.
How to present complicated things in a simple way? Carousel posts in the style of 3 steps to... work great.
[caption id="attachment_199364" align="aligncenter" width="944"]
instagram.com/umiem_w_marketing/[/caption]
It's worth staying up to date with interesting holidays and posting content related to them or reminding people that on a given day it's worth paying special attention to something. You can find a calendar of unusual holidays at this link.
Instagram's changing algorithm and coming up with new content ideas can be a challenge, so we hope these 5 ideas for posts have inspired you to try and introduce something new.
Summary
Instagram is a space that requires creativity and constant engagement with your audience. The ideas presented – from rebus puzzles and Story questions, through motivational posts, to "3 steps" carousels – are proven ways to increase interaction. It's also worth following unusual holidays to create current content. These are practical tips you can implement right away.
What's important, even simple actions like posting behind-the-scenes of your work build a closer relationship with your followers. Experiment, analyze reactions and adjust your strategy – and your profile will gain in value.
