You have to see this campaign showing how difficult it is for women to function in South America, where they are very often "attacked" against their will.
A campaign awarded at Cannes
The Ogilvy agency from Brazil prepared a highly innovative campaign for the Schwepps brand, which was recognized a few weeks ago at Cannes Lions 2018.
A lesson for Polish brands
In our opinion, this is a very good example for brands not only in the alcoholic and non-alcoholic beverage category, but also of how they can help support women and raise men's awareness of their reprehensible and inappropriate behavior.
We hope that representatives of brands present on the Polish market will find some courage and inspire their superiors that it is worth it to "not only sell, but start helping"
Summary
The presented Schwepps brand campaign, created by the Brazilian branch of the Ogilvy agency, won an award at Cannes Lions 2018. Its goal is to draw attention to the difficult situation of women in South America, who often fall victim to unwanted behavior by men.
The authors of the text appeal to brands on the Polish market for greater courage in engaging in social issues. They emphasize that marketing activities can go beyond sales and genuinely help those in need, which in the long term builds trust and a positive image.
