Good ads are the ones that affect you, making our lives and the world better. Of course, the goal of advertising is not only effectiveness in reaching the audience. It is a powerful tool that offers the ability to influence through the content it contains. Sometimes it sparks, for example, a moral scandal or ends in lawsuits. Triggering strong emotions can be the result of a mistake by the creative department or a deliberate action by marketers.
See the masterful use of the power of image:
