Words accompany us at almost every step. Everything around us has a name. We share with others what matters to us. In search engines we type in and browse countless content. And although it is said more and more often that a picture is worth a thousand words, we must admit that text has enormous power. Words change worldviews and influence readers and customers.
Below we present 4 books that will raise your writing level.
1. The Magic of Words
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Regardless of what type of text you create, you are a writer. Whether it's a story, blog, academic article, newsletter, or advertising slogan, what matters is evoking emotion in the reader. You can share your thoughts with the audience, amuse them, or move them. This book suggests what to do so the reader understands you and which words will reach them, and which are better avoided.
2. How to Write So People Want to Read and Buy. Copywriting & Webwriting
Every text we write is different and follows its own rules. The principles we learned back in primary school don't necessarily work in marketing. Today we write differently because we also read differently.
Books on writing texts: what is worth reading?
Texts that are easy to write are hard to read. And vice versa. That's why this book is about difficult writing. About creating messages that sell. That persuade to act. That inform effectively. You will learn from it:
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how people absorb texts, including advertising and online content,
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that form is often more important than content (really!),
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how to write effectively and accessibly for the audience,
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what specific solutions, frameworks, and ready-to-implement examples of effective advertising texts look like.
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3. The Copywriting Bible
Written words have a role to fulfill. The goal of those chosen by the copywriter is to prompt readers to take action. In The Copywriting Bible you will find a set of tools that will make it easier for you to create texts for websites, social media, or advertising scripts.
4. The Art of Designing Texts. How to Create Content That Will Conquer the Internet
Good texts are not written. Good texts are designed. First you need to build a solid structure, and then skillfully fill it with content. If you write for the internet, Google's requirements and the habits of impatient readers come into play as well. How to reconcile all of this? Read this book and you will know. Step by step it will guide you through tools and strategies useful at every stage of text design - from preparations, through creating outlines, filling them in, triggering special effects, and creating striking forms, all the way to polishing the whole. At the end you will also find a section devoted to discovering and developing your own writing strengths. Because rules are not there for you to know and apply for the sake of it, but so that you can choose from among them the ones thanks to which your unique, reader-attracting voice will sound stronger.
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