#HonorHeroes is a campaign in which, thanks to community and creativity, the work done by anonymous heroes during the COVID-19 epidemic has been illustrated. It is a celebration of all workers who allow us to function during this difficult time, often risking their own lives.
Artists create a tribute to heroes
Artists used Adobe tools to create their works of art. Their work was inspired by the daily behavior of people working despite changing conditions and adapting to successive restrictions.
"At Adobe, we are very grateful to those who stand on the front line every day, keeping us safe. They are heroes, every one of them. That is why we invite our amazing community to create their own original, creative tributes to their heroes," said Ann Lewnes, Chief Marketing Officer at Adobe. "Creativity has the power to bring us all closer together even in the most difficult times."
A creative tribute to pandemic heroes in Adobe's campaign
The full gallery can be viewed here: https://adobe.ly/heroes
Financial support for the campaign
In addition to the $4.5 million that Adobe committed to donating to organizations providing assistance to communities - locally and globally - it promises an additional $250,000 to Direct Relief as part of the Honor Heroes campaign.
Summary
The #HonorHeroes campaign is an Adobe initiative in which artists from around the world create digital works of art to pay tribute to frontline workers during the COVID-19 pandemic. The company has already donated $4.5 million to aid organizations, and as part of the campaign it committed to an additional donation of $250,000 to Direct Relief.
As Ann Lewnes, Adobe's chief marketing officer, emphasized, creativity has the power to bring people closer together even in the most difficult times. The full gallery of works is available at adobe.ly/heroes, and the film accompanying the campaign can be watched on YouTube.
