7 of the Best Inspiring Ads from Around the World About the Pandemic
We've gathered 7 of the most inspiring ads from around the world. The current situation places unique challenges on creative agencies. The inability to leave home and working online create many problems. However, they can be overcome and inspiring campaigns that give strength and faith in people can be created.
Uber: Thank You For Not Riding
FedEx: Strength
Dove: Courage Is Beautiful
Facebook: We're never lost if we can find each other
Google: Thank You Healthcare Workers
Nike: Play for the World | You Can’t Stop Us
Volkswagen: Thank You
Summary
The Best Ads During the Pandemic: Emotions and Brand Solidarity
The roundup of inspiring campaigns shows how major brands responded to the challenges of the pandemic. Uber thanked people for refraining from travel, FedEx emphasized the strength of delivery workers, and Dove celebrated the courage of healthcare workers. Facebook highlighted the importance of human connections, Google honored medical staff, Nike encouraged activity despite restrictions, and Volkswagen thanked people for their solidarity.
Despite the inability to carry out traditional productions, agencies used archival footage and a simple format to build an emotional message. This is proof that creativity and authenticity matter more than budget — these campaigns share one common denominator: humanity.
