Why does minimalism work in advertising?
Who said a good ad has to have 1,000 elements and a 10-layer structure? Sometimes all you need is an idea, a clever image, simple graphics. It then turns out that dots drawn next to each other spark an association in our minds, and admiration for the idea can stir emotions in viewers. Not to mention that surprising ads tend to be shared virally on social media.
1. Chupa Chups
2. Fitness Center
3. JBL
4. Lego
5. McDonald's
6. Nivea
Minimalist ads – why is it worth embracing simplicity?
Minimalist ads – the art of simplicity in marketing
7. Quit Smoking
8. Olay
9. Sennheiser
10. Starbucks
